Art Director & Graphic Designer

Over the last 10 years I've been responsible for creating various experiences for Nike. The projects were often connected with new sneaker drops (and localization of the global campaign in Berlin/Germany). Numerous times I was responsible for Concept Development, Art Direction & Creative Production. The projects often included both online and offline elements, such as Digital Experiments, Event Production & Content Creation. All the projects I've done for Nike were part of my creative agency Kids.

For Holoplot's trade booth, I did the Concept Development, Creative Direction & Creative Production of a branded animation movie that explains the USPs of the Holoplot products. The animation was shown on a large 8x8m screen at the trade booth. This assignment was part of my creative agency Kids.

To launch a new Nike sneaker, we developed a digital experience that took over the Zalando landing pages. Users could play with Air bubbles, referencing the Nike sneaker sole. For this project, I was responsible for Concept Development, Creative Direction & Creative Production. The development was done by Undev Development, a partner of my creative agency Kids.

In my role as Art Director, Designer, and Creative Producer, I spearheaded the creation of an immersive digital experience for MassiveMusic. The project focused on aligning brand archetypes and values with music, allowing users to select a brand archetype and value and receive music suggestions that reflect those choices. This innovative platform served as a precursor to defining a brand's sonic identity.

As the co-founder of Nomads Festival, a music festival based in Amsterdam, I spent over a decade leading the design and creation of all marketing materials. My responsibilities spanned from poster designs and comprehensive campaigns to video concepts and sponsor deals. I oversaw all commercial, marketing, and design-related activities, ensuring the festival's unique brand identity and vibrant presence.

As co-founder of Kids, a creative agency based in Berlin and Zurich, I led the company for over a decade, managing projects for a diverse range of clients, from major corporations to small businesses. My role encompassed supporting the agency's growth and acting as client lead for major accounts such as Nike, Zalando and Deutsche Bank, ensuring innovative and impactful solutions.